Integrated Campaign | Television | Radio | Digital
PRASA — Isitimela Sabantu
Isitimela Sabantu.
The People's Train.
A story of South African progress, told through the people moving it forward. Isitimela Sabantu brings the vision of accessible public transport to life, celebrating locally manufactured trains, the people behind them and the role of rail in connecting communities. Through television and radio, the campaign delivers a message of national pride, collective progress and shared responsibility.
Television Campaign
TVC Version 1
Background
The story of rail development, local manufacturing and accessible public transport.
Idea & Inspiration
A train built by our people, for our people.
Radio Campaign
01Radio Version 1
0:45
0:00 / 0:45
02Radio Version 2
0:38
0:00 / 0:38
Gallery
Behind the scenes
Project
A unified television and radio communication campaign.
Our Role
Creative production and multimedia campaign delivery, with specific credits limited to confirmed work.
Deliverables & Channels
Television, radio and digital campaign content.