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Tales Of The Cool

Strategic Communications & Campaigns

Campaigns planned around how people actually listen, watch and scroll.

We start with the problem to solve and the people who need to hear it. From there we connect audience insight, messaging, creative direction and production to manage the rollout — across television, radio, social, digital, out-of-home and print.

What you can request

  • 01Communication strategy and audience segmentation
  • 02Integrated campaign planning and media mix
  • 03Content calendars and publishing schedules
  • 04Copywriting, editing and proofreading
  • 05Media-house liaison and negotiation
  • 06Campaign monitoring and reporting

How it runs

  1. 01

    Brief & objectives

  2. 02

    Audience & media mix

  3. 03

    Creative & production

  4. 04

    Rollout & monitoring

  5. 05

    Reporting

Related work

All work →

Office of the Premier, Gauteng Provincial Government

State of the Province Address community radio simulcast

Brentwood

iStayela, Pass it on.

PRASA

Train Set #200 Campaign

Enquire

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Need a fuller brief? Use the detailed project form.

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