Office of the Premier, Gauteng Provincial Government
State of the Province Address community radio simulcast
Radio / Campaign audio
One message. Five frequencies.
A radio campaign brought together through five station recordings, each offering a distinct listening experience. Explore the audio across JOZI FM, MAMS FM, MIX FM, SEDIBENG FM and WESTSIDE FM.
Hear the Campaign.
Five stations. Five recordings. Select a station to listen.
01JOZI FM
2:21:02
0:00 / 2:21:02
02MAMS FM
1:12:36
0:00 / 1:12:36
03MIX FM
2:09:55
0:00 / 2:09:55
04SEDIBENG FM
14:09
0:00 / 14:09
05WESTSIDE FM
55:55
0:00 / 55:55
Gallery
Scenes from the occasion
These photographs accompany the case study as supporting context. Tales Of The Cool was commissioned for the community radio simulcast, not photography.
Background
A campaign across the airwaves.
The SOPA radio material brings together recordings from five stations, creating a single collection of audio work that can be experienced individually or explored as a whole.
Idea & inspiration
Let the audio speak.
Rather than treating radio as supporting material, this case study places the recordings at the centre. The presentation gives every station its own space while connecting the five pieces through one consistent listening experience.
Project
Five stations. One collection.
The collection features JOZI FM, MAMS FM, MIX FM, SEDIBENG FM and WESTSIDE FM. Each recording is presented in its original sequence, with dedicated playback and a responsive waveform that makes the audio itself the visual focus.
Our role
Audio-led campaign work.
Presented as part of Tales Of The Cool's campaign portfolio, this collection showcases the audio material associated with SOPA.
Deliverables & channels
The recordings.
- JOZI FM
- 2:21:02
- MAMS FM
- 1:12:36
- MIX FM
- 2:09:55
- SEDIBENG FM
- 14:09
- WESTSIDE FM
- 55:55
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