Dickies / Campaign Films
Dickies Icon.
Recognisable pieces.
Individual attitude.
The same pieces. Different personalities.
Dickies Icon explores the connection between familiar clothing and individual expression through portrait-led films, group moments and short edits with a distinctive visual rhythm.
Unleash
30 secUnleash establishes the wider visual world of the campaign.
Background
More than a familiar silhouette.
The work places recognisable clothing alongside the personalities that give it a different meaning. Rather than presenting one prescribed look, the films move between individuals, friendships and the group.
The campaign's character comes from that relationship: pieces held in common, worn with a point of view.
Idea & inspiration
What connects us runs deeper.
The It Runs Deep treatment gives the selected films a shared creative thread. Close portraits and moments of connection sit alongside garment details, while texture and changes in pace give the edits their energy.
Individuality and belonging are not presented as opposites. The films leave space for both—the confidence of a personal look and the familiarity of being part of something.
Dickies Icon — Campaign Photography
Different looks. A shared identity.
A closer look at the people, styling and garment details within the campaign. Individual images, brought together by a consistent visual direction.
Project
One visual direction. Different ways in.
A set of short campaign films presenting the collection through different perspectives. Unleash establishes the wider visual world, while the supporting edits concentrate on friendship, individual presence and the group.
The films are designed to be viewed as individual pieces while retaining a recognisable relationship to one another.
Our role
Finding the character in the cut.
Our work brought the campaign's filmed material into a connected set of moving-image assets, balancing the clothing with the personalities wearing it.
Through framing, editing and finishing, each piece keeps a distinct focus while contributing to the wider visual language.
Deliverables & channels
A campaign told in chapters.
A lead campaign film and short supporting edits, each offering a different way into the same visual world.
- Unleash — approximately 30 seconds
- Friendship — approximately 12 seconds
- It Runs Deep — approximately 15 seconds
- Campaign photography
Related services
Create something with character.
Campaign films and visual content that make room for personality, while keeping the brand clearly in view.