Dickies / Campaign Film
Dickies Girl.
Her world.
Her way.
Personal style does not happen in isolation. It moves through friendships, familiar places and the small moments that make a day your own.
Dickies Girl brings that energy to screen through expressive styling, close-up portraiture and the changing rhythm of the city.
Dickies Girl — Campaign Film
60 secA minute inside a world of personal expression—from everyday journeys and shared moments to the colour and energy of the night.
Background
Style, in the middle of life.
The Dickies Girl film places the clothing within a lived-in world rather than against a distant, polished ideal. Journeys, shops, friendships and after-dark moments become the setting for a story about self-expression.
The clothes remain present throughout, but it is the people and their energy that give the film its character.
Idea & inspiration
Individuality is in the details.
A glance. A gesture. A change of pace. The creative treatment finds expression in small moments as much as in the complete look.
Close framing, shifts in light and the movement between different settings create a film that feels personal and immediate. The approach makes room for different personalities without forcing them into a single version of style.
Dickies Girl — Campaign Photography
Her world, frame by frame.
Individual portraits, shared moments and the details behind the look. A photographic collection with its own expression of the campaign’s visual world.
Project
A campaign with a world of its own.
A lifestyle-led film connecting fashion, personality and place. The edit moves between individual portraits and shared moments, holding the collection together through a consistent visual tone.
The result is a campaign story built around how the clothes are worn and experienced—not simply how they look in isolation.
Our role
Bringing personality into the frame.
Our work focused on translating the campaign into moving images, bringing together performance, garment detail, location and post-production.
The emphasis was on a connected viewing experience: allowing individual moments to retain their character while contributing to the larger film.
Deliverables & channels
The film. The detail. The wider story.
A landscape campaign film, presented alongside any approved supporting edits and the campaign’s dedicated photography collection.
- Campaign film — 60 seconds — 16:9
- Campaign photography
Related services
Make room for a different kind of brand story.
From a clear creative direction to the details that make it feel personal, we bring brands to life through film and multimedia content.