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Tales Of The Cool

Tales Of The Cool / AI Content Studio

Human imagination.
New possibilities.

From campaign films and product visuals to digital worlds and social content, we combine generative AI with creative direction and post-production to turn ideas into distinctive brand content.

Start an AI ProjectExplore the Possibilities

Created around your brief. Directed by people. Finished for your brand.

More ways to bring your idea to life.

Some ideas call for a camera. Some call for a world that does not exist yet. Some need both.

Our AI Content Studio brings generated imagery, motion and sound into a considered creative process. We develop the concept, shape the visual direction and combine the right production techniques to create content with a clear purpose.

Whether you need a new campaign, a product launch, a visual treatment or fresh versions of existing material, we start with what the story needs — not a tool.

Filming, photography, design and post-production remain at the heart of what we do — AI is one more way to make the work, chosen when it suits the brief.

What you can commission

01

AI films and motion content

Make the imagined move.

Create campaign films, promotional sequences, social adverts, teasers and visual stories using generated footage, animation and professional editing. From a single moving image to a sequence of connected scenes, we shape the work around your message and audience.

Finished films are assembled and refined over several stages — not generated in one step.

  • ·Short-form campaign films
  • ·Product-launch teasers
  • ·Social adverts and cutdowns
  • ·Music visualisers
  • ·Event-screen content
  • ·Animated campaign imagery
02

Campaign imagery and product visuals

Give your brand a new setting.

Develop distinctive campaign imagery, product environments and visual concepts for digital, social and print. We work from your brand direction and approved references to build imagery around the product — not lose the product inside the idea.

Logos, packaging, colours, labels and proportions are checked and corrected before delivery, using original product photography, compositing and retouching where needed.

  • ·Campaign key visuals
  • ·Product lifestyle scenes
  • ·Website and landing-page imagery
  • ·Social and display-ad assets
  • ·Editorial-style concepts
  • ·Seasonal campaign variations
03

Concept development and pre-production

See the idea before the shoot.

Explore a creative direction before committing to full production. We develop treatments, moodboards, storyboards, styleframes and motion studies that help teams see the idea, discuss the approach and make decisions.

Concept material is always identified as concept material.

  • ·Visual treatments
  • ·Campaign concept routes
  • ·Storyboards
  • ·Character and environment studies
  • ·Styleframes
  • ·Animatics and pitch films
04

Hybrid production and AI-assisted post

Build on what you already have.

Bring live-action footage, photography, design and generated elements together. We explore creative extensions to existing assets, then refine the result through editing, compositing, colour and sound.

We assess feasibility from your source material first. Documentary, testimonial and factual content stays accurate.

  • ·Selected background and environment changes
  • ·Creative image extensions
  • ·AI-assisted shot treatments
  • ·Cleanup and enhancement where appropriate
  • ·Generated inserts and transitions
  • ·New versions of approved campaign assets
05

Voice, presenters and localisation

Help your message travel.

Develop voice-led explainers, narrated content and language adaptations using suitable synthetic-voice and localisation tools, supported by script, pronunciation and editorial review.

Human voice talent and language specialists are available. Languages are confirmed through an approved sample; a real person's voice or likeness needs their explicit permission.

  • ·Licensed synthetic voiceovers
  • ·Explainer narration
  • ·Training and onboarding content
  • ·Subtitles and translated versions
  • ·Dubbing where suitable
  • ·Clearly identified virtual presenters
06

Content adaptation and campaign versions

One direction. More ways to deliver it.

Extend an approved campaign into the formats and variations your rollout needs. We adapt visuals, motion, copy and language while keeping the central creative direction consistent.

Managed creative production, scoped and reviewed — not unlimited automated content.

  • ·Platform-specific edits
  • ·Vertical, square and landscape versions
  • ·Alternative approved hooks and messages
  • ·Language versions
  • ·Seasonal variations
  • ·Ongoing campaign content

Process

From brief to finished content.

  1. 01

    Brief

    Understand the audience, message, intended use, budget and deliverables.

  2. 02

    Creative direction

    Develop the concept, visual references, script and production approach.

  3. 03

    Look approval

    Approve representative frames, a short motion test or an audio sample before producing the full set.

  4. 04

    Production

    Generate and assemble the selected material, including live-action, photography or design where needed.

  5. 05

    Finishing

    Edit, composite, refine, grade, mix and prepare the required versions.

  6. 06

    Review and delivery

    Complete agreed revisions, record approval and deliver the final assets with relevant usage information.

The tools expand the possibilities. Creative direction gives the work its purpose.

Ways to work with us

Concept Development

For teams exploring an idea.

Treatments, styleframes, storyboards and selected motion tests.

Request a Proposal

Campaign Production

For a defined campaign or launch.

An agreed combination of imagery, motion, sound, editing and channel-ready deliverables.

Request a Proposal

Ongoing Content Partner

For brands needing recurring creative output.

An agreed monthly scope, production schedule, review process and delivery plan.

Request a Proposal

Proposals account for creative development, generation and iteration, editing, finishing, licences, usage, versions and agreed revision rounds.

Questions.

Do I need an existing concept?+

No. We can help develop the direction from your objectives, audience and brand.

Can you work with our existing photographs or footage?+

Yes. Share the material and intended changes so we can assess the most suitable approach.

Can AI replace a shoot?+

Sometimes generated content is the right approach. Other briefs benefit from filming, photography or a combination. We recommend the method around the result you need.

Can the content be used commercially?+

We agree the intended usage and check the relevant source assets, permissions and tool terms for the project. Usage arrangements are recorded in the proposal.

Can you recreate a specific person or voice?+

Only with appropriate permission and agreed usage. We can also explore licensed synthetic voices or clearly fictional characters.

Will the result match our brand?+

We use your guidelines and approved references, then review key visual or audio samples before completing the agreed content.

Related services

Film & Video ProductionPhotographyPost-ProductionStrategic Marketing & Campaigns

Bring us a brief.

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