PRASA / WOMEN’S DAY CAMPAIGN
Women’s Day.
Women who move us.
Recognition begins with making space for people and their stories. For PRASA’s Women’s Day campaign, film and photography came together to place women’s contributions in focus. A shared campaign identity connects the work, while each film gives its featured contributor room to be heard.
THE CAMPAIGN FILMS
Individual stories.
Shared recognition.
Explore the campaign message and the individual films that make up the collection. Each piece has its own focus, connected by a shared purpose: recognising the people behind the organisation.
Now selected
Women’s Day Message.
A message of recognition at the centre of the campaign.
CAMPAIGN PHOTOGRAPHY
Many moments. One shared story.
A photographic collection from across the Women’s Day campaign. Portraits and moments from the production sit together as one body of work—individual images connected by a shared occasion.
BACKGROUND
Recognition with people at its heart.
PRASA’s Women’s Day campaign called for a shared expression of appreciation without losing sight of the individuals within it. Film and photography provided complementary ways to approach that task: giving the campaign a consistent identity while making room for different contributors, perspectives and moments.
IDEA & INSPIRATION
One campaign should not make every story feel the same.
The strength of a recognition campaign lies in the people it features. The work balances a common visual language with space for each contribution to retain its own character. Rather than compressing everything into one message, the series allows recognition to unfold across individual films. Photography extends that approach, holding moments that can be revisited outside the moving image.
PROJECT
A series built to hold together.
The campaign combined a central Women’s Day message with individual films and a shared photographic record. Across the production, the challenge was consistency without uniformity: bringing the material into one recognisable campaign while allowing each contribution to remain distinct. The finished collection connects moving images, photography, voice and music in a coordinated expression of recognition.
OUR ROLE
Bringing the production together.
Tales Of The Cool delivered film production and photography for the campaign, supported by voice-over production, music composition and post-production. The finishing scope included background replacement and online edits, bringing the campaign material into a consistent final presentation while preserving the focus on its contributors.
DELIVERABLES & CHANNELS
Recognition, across formats.
- CAMPAIGN FILMS
- The Women’s Day message and individual featured films.
- PHOTOGRAPHY
- One shared collection of campaign photographs.
- VOICE
- Voice-over production as part of the campaign scope.
- MUSIC
- Music composition supporting the campaign.
- POST-PRODUCTION
- Final editing, background replacement and visual finishing, as required across the work.
A connected body of moving-image and photographic content, prepared for the campaign’s communication requirements.