PRASA / MULTIMEDIA CAMPAIGN
Operation Bhekela.
Making room for
more than one perspective.
An operation is more than its name. Its story also lives in the people connected to it. Operation Bhekela brings programme perspectives and community voices into a connected series of films—giving each contribution its own space within the wider campaign.
THE CAMPAIGN FILMS
Four films.
A fuller picture.
Begin with the community-focused film, then explore the individual contributions. Each piece offers another point of entry into Operation Bhekela.
Now selected
Community Perspectives.
PRASA × Community Members.
BACKGROUND
The people within the programme.
PRASA’s Operation Bhekela campaign brings together voices associated with the programme and the community around it. Presented through social and digital content, the series makes space for individual contributions within a shared campaign identity. The subject is approached through people as well as the operation itself.
IDEA & INSPIRATION
Different voices. Space for each.
The strength of the series is its perspective-led approach. Individual films allow each contribution to retain its context, rather than compressing every voice into a single statement. A consistent presentation connects the pieces without suggesting that they all say the same thing. The result is a campaign that can be explored through its different viewpoints.
PROJECT
One operation. A connected series.
A multi-film campaign for social and digital communication, bringing individual contributions and community-focused content under the Operation Bhekela identity. Each film remains a complete piece within the collection. Together, they establish a broader narrative without collapsing the different contributions into one voice.
OUR ROLE
Bringing perspectives into view.
Tales Of The Cool’s Operation Bhekela work centres on campaign film content for PRASA’s social and digital communication. The collection brings programme-linked contributions and community voices into a recognisable branded series, with each film carrying its own part of the story.
DELIVERABLES & CHANNELS
Individual films. A shared campaign identity.
- COMMUNITY-FOCUSED FILM
- The PRASA × Community Members contribution.
- INDIVIDUAL CONTRIBUTIONS
- The films supplied under Alexio Papadopulo, Jaco Cupido and Nyameka Mabandla.
- CHANNELS
- Social media and digital media, as identified in the portfolio.
Connected campaign content, with space for each contribution to be explored on its own terms.