Department of Sport, Arts and Culture
“Return to Play” — it's in your hands
01Royal Bafokeng Activation
Gallery
Stills from the campaign
02Nelson Mandela Bay Activation
Gallery
Stills from the campaign
03Cape Town Activation
Gallery
Stills from the campaign
Social video
Stories in motion
From campaign announcements to ministerial conversations, social-first storytelling brought public-health messaging into the everyday digital spaces of South African audiences.
01All Things Vaxx: Minister's Closing Remarks
Vertical social video
02Minister with Lasiwe
Vertical social video
03All Things Vaxx: Special Cutdown
Vertical social video
Social media
Instagram feed posts
All Things Vaxx — IG Live announcements
Instagram feed posts
Return to Play invitation and All Things Vaxx
Instagram feed post
All Things Vaxx — Minister Nathi Mthethwa IG Live
Facebook post
Returning to the games — FNB Stadium launch invitation
Instagram feed post
Return to Play — Nelson Mandela Bay Stadium invitation
Background
A vaccination social mobilisation campaign for the Department of Sport, Arts and Culture.
Project
Photography, videography and live-streamed content for the Department's vaccination social mobilisation campaign, distributed across social, broadcast and digital media.
Deliverables & channels
- Photography
- Videography
- Live-streamed content
- Social media
- Broadcast media
- Digital media
- Live-streaming
Related services
Photography
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