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Tales Of The Cool

Department of Sport, Arts and Culture

Men & Women in Conversation

Men & Women in Conversation

Gallery

Stills from the campaign

Campaign in circulation

The conversation did not end in the room.

From the invitation to participate to the conversations shared afterwards, a consistent visual identity connected the campaign across its digital channels.

Countdown creative introduced the occasion, while edited conference content brought moments from the gathering into the department’s Instagram and Twitter feeds. Together, these assets connected the event experience with its wider digital presence.

Phone-first creative carrying the campaign's awareness messaging across its digital channels. Instagram countdown creative introducing the initiative and inviting audiences into the conversation.

01Awareness messaging.

Phone-first creative carrying the campaign's awareness messaging across its digital channels. Instagram countdown creative introducing the initiative and inviting audiences into the conversation.

The campaign backdrop and Instagram presence sharing one consistent visual identity.

02The identity, in the room.

The campaign backdrop and Instagram presence sharing one consistent visual identity.

The Men & Women in Conversation mark anchoring the campaign's website and digital material.

03One mark throughout.

The Men & Women in Conversation mark anchoring the campaign's website and digital material.

Event archive

Watch the livestream — broadcast recording thumbnail

The full conversation, as broadcast.

Watch the livestream

Project

Live-streamed and social content for the Department's Gender-Based Violence and Femicide dialogue series, with email integration.

Deliverables & channels

  • Live-streamed broadcast
  • Social and digital content
  • Email integration
  • Social media
  • Broadcast media
  • Digital media
  • Live-streaming
  • Email

Related services

Film & Video · Strategic Marketing

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