"Pass it on" Brentwood 

Brentwood is very popular amongst working-class men who aspire to look good and always present themselves well. Where they come from has no bearing on how they choose to show up in the world. They love name brands and the esteem that they get while wearing them. In the past, Brentwood was always perceived as an aspirational brand for taxi drivers because it was celebrated by men who left the rural areas and moved to Johannesburg in search of a better life. Now, we want to move away from a narrative that’s deep in heritage and nostalgia to a more modern classic feel. Brentwood is a quality brand for the modern man.

 

The objectives of the campaigns are to accomplish the following: Creating awareness about the Brentwood brand, elevating the Brentwood brand and make it aspirational & Drive sales for